MBA in HTM

Master of Business Administration in Hospitality and Tourism Management

PROFESSIONAL RESEARCH & STUDIES IN

HOSPITALITY AND MARKETING RESEARCH

SUSTAINABLE TOURISM DEVELOPMENT

CRISIS MANAGEMENT IN TOURISM

NICHE TOURISM

IT & E-COMMERCE FOR TOURISM

1/7

1.5 YEARS | PART-TIME PROGRAM | THESIS AND NON-THESIS OPTION |OVERSEAS FIELD TRIP

APPLICATION REQUIREMENTS

STUDY SYSTEM

  • First Trimester: September – December

  • Second Trimester: January – April

  • Third Trimester: May - August

ADMINISTRATION REQUIREMENTS

  1. A Bachelor degree from an accredited institution to apply for Master program

  2. A cumulative grade point average of 2.0 or its equivalent

  3. Good command of English

  4. Computer literacy

  5. Take the AU English proficiency test (or a TOEFL score of (iBT) 90 or an IELTS (Academic) score of at least 6.5 (Validation: Two years)

  6. Interview entrance examination

ENTRANCE REQUIREMENTS 

  1. A completed application form

  2. Official transcript of the previous university attended (2 copies)

  3. Bachelor’s Degree Certificate (2 copies)

  4. Citizen Identification Card and Residence Registration (2 copies) – for Thai Applicants

  5. Passport (2 copies) – for Non – Thai Applicants

  6. Four (1x1 inch size) photographs (formal attire, not in graduation gown)​

ADMISSION FEE

  • Admission Fee 500 Baht

  • AU English Proficiency Test 500 Baht

  • Interview Entrance Examination 500 Baht

*The English Entrance Examination can be exempted depending on which of the following conditions you satisfy

  • TOEFL score of (iBT) 90 or (PBT) 575 or IELTS (Academic) score of at least 6.5 (Validation: Two years)

  • Bachelor’s Degree or a higher degree from native English speaking countries (e.g. USA, Canada, UK, Australia and New Zealand)

IN-TREND CREATIVE AND

INNOVATIVE TOURISM MANAGEMENT

CELEBRATE THE FIRST

DECADE OF THE FIRST

MASTER DEGREE TOURISM PROGRAM IN THAILAND

 

CURRICULUM STRUCTURE AND STUDY PLAN

Plan A: Thesis Option

  • Foundation Courses*

  • Required Courses 30 credits

  • Elective Courses 3  credits

  • Thesis in Specialization 15 credits

Total 48 Credits 

Foundation Courses

AWC 2000 Upper Intermediate Academic Writing Course*

*(for those who required AU English Proficiency Standard Course)

Plan B: Non-Thesis Option

  • Foundation Courses*

  • Required Courses 30 credits

  • Elective Courses 12 credits

  • Individual Research Project 6 credits

Total 48 Credits 

Foundation Courses

AWC 2000 Upper Intermediate Academic Writing Course*

*(for those who required AU English Proficiency Standard Course)

ESTIMATED FEES

Installments

1st Installment

2nd Installment

3rd Installment

4th Installment

Total

Thai Students

(THB)

137,500

137,500

112,500

112,500

 

500,000

Non – Thai Students

(THB)

137,500

137,500

137,500

137,500

550,000

Non – Thai Students

(US$)

4,166.67

4,166.67

4,166.67

4,166.67

16,667.00

The fee includes:

  • First enrollment fee (matriculation fee, etc.)

  • Tuition fee, University fees, Campus Network fee

  • Comprehensive Examinations fee (First attempt only)

  • Health / Life insurance (Non-Thai students)

  • Educational Field Trip (Local / Inter Seminar and Workshop) - Asia

  • AU Academic Writing Course

 

The fee doesn’t cover the followings:

  • Admission fee (non-refundable)

  • Textbooks

  • Maintaining Student Status (4,900 THB per Trimester)

  • Overseas Field Trip is optional with additional fee 50,000 THB

Notes:

  1. In case of failed grade in any course or comprehensive examination, the student should repeat the course or exam with the registration and university fees at the latest rate separately

  2. The fees are subject to change at the university’s discretion without prior notice.

  3. Currency exchange rate: THB 33 = US$ 1

 
 

ELECTIVE COURSES 

TR 6102 Advanced Studies in Tourism Behavior – 3 (3-0-6)

This course studies the issues that motivate tourists to visit a destination. Topics include sociological and psychological factors, social groups, consumption and purchasing behavior, and qualitative and quantitative approaches in learning tourist behavior.


TR 6201 Thailand’s Tourism Product & Services- 3 (3-0-6)

This course examines the tourism products and services of Thailand. Topics include Thai geography, Thailand’s environment, Thai society and culture. This course will provide a field trip to students to feel and experience the actual products and services of Thailand.


TR 6202 Field Work: Ecological Sustainable

Development Studies -3 (3-0-6) 

This course examines the application of sustainable development of the tourism industry. The students are required to gain first-hand information on sustainable tourism development by visiting two tourist destinations and make analyses of the practices of sustainable tourism.


TR 6203 International Hospitality and

Hotel Management – 3 (3-0-6) 

This course studies the issues in international hospitality and hotel management. Topics include management strategies appropriate for hospitality and hotel management, food and beverage operations, conventions, expositions, recreation, entertainment, quality services, and international quality standards.


TR 6205 Advanced Research Methods for Tourism – 3 (3-0-6)

This course studies the current researches in the tourism industry. Topics include the application of different disciplines in tourism businesses, analyses of different literatures, and tourism as a multidiscipline field of study. The students are expected to conduct their own research and they are encouraged to publish it.


TR 6206 Comparative Asian Tourism Policy Studies -3 (3-0-6)

This course studies the various tourism policies of ASEAN governments. Topics include economic, social, and environment impacts of national and international tourism policies, case studies of Southeast Asian tourism experiences, and visits to national and international organizations for tourism.


TR 6208 Selected Topic in Tourism Management – 3 (3-0-6)

This course covers cultural heritage, historical sites, indigenous issues, protection issues, service issues, ethics, and professional responsibilities in tourism management.


TR 6209 Cultural Tourism in Europe and America

This course studies European and American cultures. Topics include European and American cultural attractions and festivals, creation of European and American cultural tours, promotion of cultural products in international markets, and on-site trips to specific destinations.


TR 6210 Cultural Tourism in Latin America and Africa

This course studies Latin American and African cultures. Topics include Latin American and African cultural attractions and festivals, creation of Latin American and African cultural tours, promotion of cultural products in international markets, and on-site trips to specific destinations.


TR 6211 New Tourism Products Development – 3 (3-0-6)

This course studies the principles and techniques in creating new tourism products. Topics include new destinations, new attractions, new types of accommodations, sightseeing and cruising companies, new forms of entertainment, gifts and souvenirs, and creation of new tourism product for domestic and international markets by students.


TR 6212 Niche Tourism: Contemporary Issues,

Trends and Cases – 3 (3-0-6)

This course studies the growth areas of tourism industry. Topics include diverse travelers, tradition tourism, culture tourism, activities-based tourism, future of niche tourism, cases of international niche tours, and the practices and potentials of niche tourism in Thailand.


TR 6214 Field Work: Business and Leisure

Event Management – 3 (3-0-6)

This is a project course about hallmark events and conferences to be conducted and managed by students to demonstrate their understanding of conference management.


TR 6215 Tourism Economics Studies – 3 (3-0-6)

This course studies the economic aspects of tourism. Topics include economic theories, tourism and hospitality cases, tourism and hospitality problems and solutions, and short-term and long-term economic effects of tourism and hospitality solutions.


TR 6216 Tourism Legal Studies – 3 (3-0-6)

This course studies the legal aspects of tourism. Topics include legal theories and applications, legal business problems in tourism and hospitality industry, new trends in tourism and hospitality businesses, effects of free trade agreements in tourism and hospitality industry, and the ASEAN free trade barriers.


TR 6217 Tourism and Hospitality Journalism

and Travel Writing – 3 (3-0-6)

This course studies travel journalism. Topics include choices of destinations, photography, choices of articles, dining hotspots, leisure hotspots, entertainment, short article writing, and long article writing.


TR 6218 Yield Management in Tourism Industry -3 (3-0-6)

This course studies profit maximization in tourism. Topics include scarce resources, foreign exchange risks, financial statements analyses, capital budgeting, and optimizing the enterprise capital structure.


TR 6219 Crisis Management in Tourism -3 (3-0-6)

This course studies managing tourism crisis. Topics include types of crisis, risk communication, media relations, crisis management team, crisis response, crisis recovery, opportunities in crisis, cause of crisis, consequences of crisis, damage control, cases of crisis in tourism industry, and developing crisis management plan.

CORE COURSE

TR 5801 Research Methods for Tourism – Non-Credit 

This course studies skills in undertaking research. Topics include research issues, research methodologies, research software, questionnaires, target groups, and academic writing.


TR 6000 Managerial Accounting, Economics

and Financial Decision Making for Tourism – 3 (3-0-6)

This course studies managerial concepts in tourism industry. Topics include tourism demand and supply, externality issues, foreign direct investments, tourism finance, tourism forecasting, and portfolio management.


TR 6001 Sustainable Tourism Development- 3 (3-0-6) 

This course studies tourism practices in third world countries. Topics include tourism impacts in host countries, environmental, economic, cultural, ecological, and social issues in host countries, and selected tourism cases.


TR 6103 Tourism Business Management and Ethics -3 (3-0-6) 

This course studies management theories for tourism. Topics include organization structures, tourism related businesses, social psychology, human resources, ethics, and selected tourism cases.


TR 6104 Human Resources Management for

Tourism Organization – 3 (3-0-6) 

This course studies organizing human resources for tourism organizations. Topics include functions of management, recruiting, training, compensation, diverse personnel, managing domestic employees, and managing expatriate employees.


TR 6107 Marketing Management for Tourism – 3 (3-0-6) 

This course studies the principles and practices of marketing in tourism industry. Topics include research for tourism products, marketing tourism products, classical marketing principles, information technology, and selected tourism cases.


TR 6108 Strategic and Quality Management for

Tourism and Hospitality – 3 (3-0-6) 

IThis course studies the strategies of tourism and tourism related organizations. Topics include formulating strategies, principles of quality management, international quality standards, competitiveness, cost efficiency, and maintaining tourism business resources.


TR 6109 International Tourism and

Its Environment – 3 (3-0-6)

This course studies international issues of tourism industry. Topics include international laws and regulations, roles and functions of international tourism organizations, transportation management, airlines industry, and Thailand’s tourism rules and regulations.


TR 6110 Tourism Policy and Public Planning – 3 (3-0-6)

This course studies the roles of the national tourism organizations and the Tourism Authority of Thailand. Topics include tourism planning, implementation and monitoring of plans, public and private planning, local, regional, and national planning levels, sustainable tourism development, and international tourism cases.


TR 6111 Information Technology and E-commerce

for Tourism – 3 (3-0-6)

This course studies management and marketing applications of information technology and e-commerce for tourism organizations. Topics include the use of Internet in tourism marketing, travel industry consumer behavior, direct marketing, relationship marketing, and web design strategies.

INDEPENDENT COURSES

TR 6990 Independent Study I

(For Non-Thesis Option Only) – 3 (0-0-9)

This is a research work in tourism and hospitality industry to be conducted using first-hand information by individual students and tailored at the field of interest of students.


TR 6991 Independent Study II – Industry Project

(For Non-Thesis Option Only) 3 (0-0-9)

This is a research work in tourism and hospitality industry to be conducted by individual students by implementing a project plan in a clear and articulate report.

THESIS

TR 7000 – TR 7004 Master’s Thesis – 15 (0-0-45)
This is a research work in tourism and hospitality over an approved topic tailored at the field of interest of students to be conducted by individual students

 

 

SELF ORGANIZED AND DIRECTED

FIELD-TRIPS TO APPLY ACQUIRED SKILLS THROUGH COURSEWORK

 

MINIMUM TIME IN CLASS, MAXIMUM

EXPOSURE TO ACTUAL AND

REAL TIME TOURISM

 

WEEKEND CLASSES ONLY DELIVERED THROUGH BLOCK TEACHING MODES

OPTIONAL OVERSEAS TRIPS AVAILABLE AT ADDITIONAL COST

 

A “FUN-TASTIC” LEARNING EXPERIENCE THROUGH LEARNING BY DOING 

 

COURSE DESCRIPTION

Plan A: Thesis Option

Trimester I

TR 6000 Managerial Accounting, Economics and Financial Decision Making for Tourism
TR 6001 Sustainable Tourism Development

TR 6103 Tourism Business Management and Ethics
TR 6104 Human Resource Management for Tourism Organization

Trimester II

TR 6107  Marketing Management for Tourism

TR 6109  International Tourism and its Environment

TR 5801  Research Methods for Tourism 

(Weekday 6.30 a.m. – 9.30 p.m.)

TR 6111  Information Technology and E-Commerce for Tourism

One Elective Course

Trimester III

TR 6110  Tourism Policy and Public Planning

TR 6108  Strategic and Quality Management for 

Tourism and Hospitality

One Elective Course

Trimester IV

TR 7006  Master’s Thesis (for Thesis Option only)

TR 7007  Master’s Thesis (for Thesis Option only)

Plan B: Non-Thesis Option

Trimester I

TR 6000  Managerial Accounting, Economics and Financial Decision making for Tourism

TR 6001  Sustainable Tourism Development

TR 6103  Tourism Business Management and Ethics

TR 6104  Human Resource management for Tourism Organization

Trimester II

TR 6107  Marketing Management for Tourism

TR 6109  International Tourism and its Environment

TR 5801  Research Methods for Tourism 

(Weekday 6.30 a.m. – 9.30 p.m.)

TR 6111  Information Technology and E-Commerce for Tourism

One Elective Course

Trimester III

TR 6110  Tourism Policy and Public Planning

TR 6108  Strategic and Quality Management for 

Tourism and Hospitality

One Elective Course

Trimester IV

TR 6992  Independent Study (Weekday 6.30 a.m. – 9.30 p.m.)

Three Elective Courses

Trimester IV Written and Oral Comprehensive Examination

Installments

1st Installment

2nd Installment

3rd Installment

4th Installment

Total

University Admission Center (UNIAD)

Assumption University of Thailand 

592/3 Ramkhamhaeng 24 Rd. Hua Mak, Bangkok Thailand 10240

Tel. +66 (2) 300 4543-62 Ext.1244 Tel. +66 (2) 719 1929  

 

Website : www.grad.au.edu

E-mail : gradadmission@au.edu 

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