M.B.A.
Hospitality and Tourism Management
Master of Business Administration
PROFESSIONAL RESEARCH & STUDIES IN
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Hospitality and Marketing Research
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Sustainable Tourism Development
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Crisis Management in Tourism
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Niche Tourism
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IT & E-commerce for Tourism
Thailand Tourism Management Program
1.5 YEARS PART-TIME PROGRAM (STUDY ON SAT. - SUN) BLOCK TEACHING (Study one subject in a specific time)
THESIS AND NON-THESIS OPTIONS
APPLICATION REQUIREMENTS
STUDY SYSTEM
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First Trimester: May - August
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Second Trimester: September-December
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Third Trimester: January-April
QUALIFICATIONS FOR ADMISSION
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Bachelor's degree or equivalent from anaccredited institution in any fields
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A minimum CGPA of 2.00 on 4.00 scale
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Good command of English
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English Proficiency Test and Interview Entrance Examination
ENTRANCE REQUIREMENTS
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A completed application form
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Official transcript of the previous university attended (1 copy)
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Bachelor's degree certificate (1 copy)
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Citizen identification card and house registration (1 copy) - for Thai applicants
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Passport (1 copy) - for Non-Thai applicants
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Three (1x1.5 inches) photographs (formal attire, not in graduation gown)
Note : All documents must be endorsed with signature and submitted in person within the last day application period, otherwise the application will not be considered
ADMISSION FEE
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Admission Fee 1,000 THB.
EXEMPTION
The AU English Proficiency Test can be exempted depending on which of the following conditions you satisfy.
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a TOEFL score of (iBT) 90 or (PBT) 575 or an IELTS (Academic) score of at least 6.5 (Validation: Two years)
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a Bachelor’s degree or a higher degree from native English speaking countries (e.g. USA, Canada, UK, Australia and New Zealand)
GRADUATION REQUIREMENTS
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Obtain the minimum prescribed 48 credits
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Earn a minimum cumulative GPA of at least 3.00
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Pass Thesis Examination under the Thesis option or
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Pass the written and oral comprehensive examinations under the Non-Thesis option
VENUE & CLASS HOURS
- Hua Mak Campus, Ramkhamhaeng 24 Rd.
- Weekends (Sat.& Sun.) 9.30 a.m. to 4.30 p.m.
CURRICULUM STRUCTURE AND STUDY PLAN
Plan A: Thesis Option
Foundation Courses*
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Required Courses 27 credits
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Elective Course 6 credits
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Thesis in concentration 15 credits
Total 48 credits
Foundation Course Upper Intermediate Academic Writing* *(For those who required English Proficiency Standard Course)
Plan B: Non-Thesis Option
Foundation Courses*
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Required Courses 27 credits
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Elective Courses 15 credits
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Individual research project 6 credits
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Comprehensive Examination Non credit
Total 48 credits
Plan A: Thesis Option
Trimester I
TR 6000 Managerial Accounting, Economics and Financial Decision Making for Tourism
TR 6001 Sustainable Tourism Development
TR 6103 Tourism Business Management and Ethics
TR 6104 Human Resource Management for Tourism Organization.
Trimester II
TR 6107 Marketing Management for Tourism
TR 6109 International Tourism and its Environment
TR 5801 Research Methods for Tourism (Weekday 6.30 P.M. - 9.30 P.M.)
TR 6111 Information Technology and E-Commerce for Tourism
One Elective Course
Trimester III
TR 6110 Tourism Policy and Public Planning
TR 6108 Strategic and Quality Management for Tourism and Hospitality
One Elective Course
Trimester IV ,V
TR 7006 Master’s Thesis (for Thesis Option only)
TR 7007 Master’s Thesis (for Thesis Option only)
Plan B: Non-Thesis Option
Trimester I
TR 6000 Managerial Accounting, Economics and Financial Decision Making for Tourism
TR 6001 Sustainable Tourism Development
TR 6103 Tourism Business Management and Ethics
TR 6104 Human Resources Management for Tourism Organization
Trimester II
TR 6107 Marketing Management for Tourism
TR 6109 International Tourism and its Environment 3 TR 5801 Research Methods for Tourism (Weekday 6.30 P.M. - 9.30 P.M.)
TR 6111 Information Technology and E-Commerce for Tourism
One Elective Course
Trimester III
TR 6110 Tourism Policy and Public Planning
TR 6108 Strategic and Quality Management for Tourism and Hospitality
Two Elective Course
Trimester IV
TR 6992 Independent Study (Weekday 6.30 P.M. - 9.30 P.M.)
Two Elective Courses
Trimester V
Written and Oral Comprehensive Examination
ESTIMATED FEES
Installments
1st Installment
2nd Installment
3rd Installment
4th Installment
Total
Thai Students
(THB)
137,500
137,500
137,500
87,500
500,000
Non – Thai Students
(THB)
137,500
137,500
137,500
137,500
550,000
Non – Thai Students
(US$)
4,583
4,583
4,583
4,583
18,333
The fee includes:
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First enrollment fee (matriculation fee, etc)
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Tuition fee, University fee, Campus Network fee
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Comprehensive, Thesis fees (first attempt only)
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Health / Life insurance (non-Thai students)
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Educational Field Trip
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AU Academic Writing Course
The fee doesn’t cover the followings:
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Admission fee (non-refundable)
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Textbooks
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Maintaining Student Status (4,900 THB per Trimester)
Notes:
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In case of failed grade in any course or comprehensive examination, the student should repeat the course or exam with the registration and university fees at the latest rate separately.
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The fees are subject to change at the university’s discretion without prior notice.
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Currency exchange rate: THB/US$ = 30
ELECTIVE COURSES
TR 6102 Advanced Studies in Tourism Behavior – 3 (3-0-6)
This course studies the issues that motivate tourists to visit a destination. Topics include sociological and psychological factors, social groups, consumption and purchasing behavior, and qualitative and quantitative approaches in learning tourist behavior.
TR 6201 Thailand’s Tourism Product & Services- 3 (3-0-6)
This course examines the tourism products and services of Thailand. Topics include Thai geography, Thailand’s environment, Thai society and culture. This course will provide a field trip to students to feel and experience the actual products and services of Thailand.
TR 6202 Field Work: Ecological Sustainable
Development Studies -3 (3-0-6)
This course examines the application of sustainable development of the tourism industry. The students are required to gain first-hand information on sustainable tourism development by visiting two tourist destinations and make analyses of the practices of sustainable tourism.
TR 6203 International Hospitality and
Hotel Management – 3 (3-0-6)
This course studies the issues in international hospitality and hotel management. Topics include management strategies appropriate for hospitality and hotel management, food and beverage operations, conventions, expositions, recreation, entertainment, quality services, and international quality standards.
TR 6205 Advanced Research Methods for Tourism – 3 (3-0-6)
This course studies the current researches in the tourism industry. Topics include the application of different disciplines in tourism businesses, analyses of different literatures, and tourism as a multidiscipline field of study. The students are expected to conduct their own research and they are encouraged to publish it.
TR 6206 Comparative Asian Tourism Policy Studies -3 (3-0-6)
This course studies the various tourism policies of ASEAN governments. Topics include economic, social, and environment impacts of national and international tourism policies, case studies of Southeast Asian tourism experiences, and visits to national and international organizations for tourism.
TR 6208 Selected Topic in Tourism Management – 3 (3-0-6)
This course covers cultural heritage, historical sites, indigenous issues, protection issues, service issues, ethics, and professional responsibilities in tourism management.
TR 6209 Cultural Tourism in Europe and America
This course studies European and American cultures. Topics include European and American cultural attractions and festivals, creation of European and American cultural tours, promotion of cultural products in international markets, and on-site trips to specific destinations.
TR 6210 Cultural Tourism in Latin America and Africa
This course studies Latin American and African cultures. Topics include Latin American and African cultural attractions and festivals, creation of Latin American and African cultural tours, promotion of cultural products in international markets, and on-site trips to specific destinations.
TR 6211 New Tourism Products Development – 3 (3-0-6)
This course studies the principles and techniques in creating new tourism products. Topics include new destinations, new attractions, new types of accommodations, sightseeing and cruising companies, new forms of entertainment, gifts and souvenirs, and creation of new tourism product for domestic and international markets by students.
TR 6212 Niche Tourism: Contemporary Issues,
Trends and Cases – 3 (3-0-6)
This course studies the growth areas of tourism industry. Topics include diverse travelers, tradition tourism, culture tourism, activities-based tourism, future of niche tourism, cases of international niche tours, and the practices and potentials of niche tourism in Thailand.
TR 6214 Field Work: Business and Leisure
Event Management – 3 (3-0-6)
This is a project course about hallmark events and conferences to be conducted and managed by students to demonstrate their understanding of conference management.
TR 6215 Tourism Economics Studies – 3 (3-0-6)
This course studies the economic aspects of tourism. Topics include economic theories, tourism and hospitality cases, tourism and hospitality problems and solutions, and short-term and long-term economic effects of tourism and hospitality solutions.
TR 6216 Tourism Legal Studies – 3 (3-0-6)
This course studies the legal aspects of tourism. Topics include legal theories and applications, legal business problems in tourism and hospitality industry, new trends in tourism and hospitality businesses, effects of free trade agreements in tourism and hospitality industry, and the ASEAN free trade barriers.
TR 6217 Tourism and Hospitality Journalism
and Travel Writing – 3 (3-0-6)
This course studies travel journalism. Topics include choices of destinations, photography, choices of articles, dining hotspots, leisure hotspots, entertainment, short article writing, and long article writing.
TR 6218 Yield Management in Tourism Industry -3 (3-0-6)
This course studies profit maximization in tourism. Topics include scarce resources, foreign exchange risks, financial statements analyses, capital budgeting, and optimizing the enterprise capital structure.
TR 6219 Crisis Management in Tourism -3 (3-0-6)
This course studies managing tourism crisis. Topics include types of crisis, risk communication, media relations, crisis management team, crisis response, crisis recovery, opportunities in crisis, cause of crisis, consequences of crisis, damage control, cases of crisis in tourism industry, and developing crisis management plan.
CORE COURSE
TR 5801 Research Methods for Tourism – Non-Credit
This course studies skills in undertaking research. Topics include research issues, research methodologies, research software, questionnaires, target groups, and academic writing.
TR 6000 Managerial Accounting, Economics
and Financial Decision Making for Tourism – 3 (3-0-6)
This course studies managerial concepts in tourism industry. Topics include tourism demand and supply, externality issues, foreign direct investments, tourism finance, tourism forecasting, and portfolio management.
TR 6001 Sustainable Tourism Development- 3 (3-0-6)
This course studies tourism practices in third world countries. Topics include tourism impacts in host countries, environmental, economic, cultural, ecological, and social issues in host countries, and selected tourism cases.
TR 6103 Tourism Business Management and Ethics -3 (3-0-6)
This course studies management theories for tourism. Topics include organization structures, tourism related businesses, social psychology, human resources, ethics, and selected tourism cases.
TR 6104 Human Resources Management for
Tourism Organization – 3 (3-0-6)
This course studies organizing human resources for tourism organizations. Topics include functions of management, recruiting, training, compensation, diverse personnel, managing domestic employees, and managing expatriate employees.
TR 6107 Marketing Management for Tourism – 3 (3-0-6)
This course studies the principles and practices of marketing in tourism industry. Topics include research for tourism products, marketing tourism products, classical marketing principles, information technology, and selected tourism cases.
TR 6108 Strategic and Quality Management for
Tourism and Hospitality – 3 (3-0-6)
IThis course studies the strategies of tourism and tourism related organizations. Topics include formulating strategies, principles of quality management, international quality standards, competitiveness, cost efficiency, and maintaining tourism business resources.
TR 6109 International Tourism and
Its Environment – 3 (3-0-6)
This course studies international issues of tourism industry. Topics include international laws and regulations, roles and functions of international tourism organizations, transportation management, airlines industry, and Thailand’s tourism rules and regulations.
TR 6110 Tourism Policy and Public Planning – 3 (3-0-6)
This course studies the roles of the national tourism organizations and the Tourism Authority of Thailand. Topics include tourism planning, implementation and monitoring of plans, public and private planning, local, regional, and national planning levels, sustainable tourism development, and international tourism cases.
TR 6111 Information Technology and E-commerce
for Tourism – 3 (3-0-6)
This course studies management and marketing applications of information technology and e-commerce for tourism organizations. Topics include the use of Internet in tourism marketing, travel industry consumer behavior, direct marketing, relationship marketing, and web design strategies.
INDEPENDENT COURSES
TR 6990 Independent Study I
(For Non-Thesis Option Only) – 3 (0-0-9)
This is a research work in tourism and hospitality industry to be conducted using first-hand information by individual students and tailored at the field of interest of students.
TR 6991 Independent Study II – Industry Project
(For Non-Thesis Option Only) 3 (0-0-9)
This is a research work in tourism and hospitality industry to be conducted by individual students by implementing a project plan in a clear and articulate report.
THESIS
TR 7000 – TR 7004 Master’s Thesis – 15 (0-0-45)
This is a research work in tourism and hospitality over an approved topic tailored at the field of interest of students to be conducted by individual students
SELF ORGANIZED AND DIRECTED
FIELD-TRIPS TO APPLY ACQUIRED SKILLS THROUGH COURSEWORK
MINIMUM TIME IN CLASS, MAXIMUM
EXPOSURE TO ACTUAL AND
REAL TIME TOURISM
WEEKEND CLASSES ONLY DELIVERED THROUGH BLOCK TEACHING MODES
OPTIONAL OVERSEAS TRIPS AVAILABLE AT ADDITIONAL COST
A “FUN-TASTIC” LEARNING EXPERIENCE THROUGH LEARNING BY DOING
COURSE DESCRIPTION
Installments
1st Installment
2nd Installment
3rd Installment
4th Installment
Total