PHD in HTM
Doctor of Philosophy in
Hospitality and Tourism Management
Admission Period: Year round
Interview: March – April
Instruction begins: May – June
To be considered for admission to the program applicants must:
Have at least 3 years of work experience in organisations in the area of interest and expertise.
Hold a Master´s Degree in related fields (MBA, Msc in Tourism,) or equivalent degrees in any other fields, with GPA above 3.50 on a scale of 4.00 or equivalent.
Obtain TOEFL score of 550 PBT or 213 CBT or an IELTS (Academic) overall band of at least 6.5 or GMAT score of 550. (The scores are valid for 2 years). Any applicant who does not obtain the required score must take the English Entrance Examination.
Submit two letters of recommendation from either former instructors or employers.
Present a brief research proposal in the field of hospitality and tourism studies.
Bachelor´s Degree Transcript (2 copies)
Master´s Degree Transcript (2 copies)
Bachelor´s Degree Certificate (2 copies)
Master´s Degree Certificate (2 copies)
Citizen identification card (2 copies)
Resident registration or passport for non-Thai applicant (2 copies)
Recent Photo (1×1″ size) (6 photos)
Resume (1 copy)
Statement of Purpose (1 copy)
Recommendation letter (2 letters)
Recent TOEFL score (minimum 580) or IELTS (minimum 580)
Applicants with a Master´s Degree from other fields will be admitted subject to passing an oral entrance examination. All applicants must pass the research proposal examination.
Assumption University confers the degree of Doctor of Philosophy (Hospitality and Tourism Management) upon students who meet the following requirements:
Complete the total number of credits of the program.
Achieve a cumulative grade point average of at least 3.00.
Have the dissertation published or obtain an acceptance for publication in a recognized journal or acceptance for publication in a recognized journal or academic publication which has the peer review.
Maintain proper conduct worthy of being a doctoral degree holder.
Settle all financial obligations to the University.
Fulfill the requirement of an out-of country fieldtrip.
The total number of credits of the program is 54 credits.
Required Foundation Courses
Year 1 First Semester
- TR 5900 (non-credits) Graduate Study Skills
TR 5904 (3 credits) Research Design and Methodology
TR 5902 (3 credits) Advanced Hospitality and Tourism Management
TR 5903 (3 credits) Contemporary Issues in Hospitality and Tourism Development
Year 1 Second Semester
- TR 6900 (3 credits) Advanced Destination Marketing
- TR 6901 (3 credits) Advanced Strategic Tourism Planning
TR 6904/ TR 6908 (3 credits) Advanced Intercultural Communication/ Leisure, Business & Event Tourism Management
Year 2 First Semester
- TR 9100 Doctoral Dissertation I
Year 2 Second Semester
TR 9101 Doctoral Dissertation II
Year 3 First Semester
- TR 9102 Doctoral Dissertation III
Year 3 Second Semester
- TR 9103 Doctoral Dissertation IV
TR 5900 Graduate Studies Skills
Practice of academic writing, reading, speaking skills, components of doctoral studies, the degree of originality, depth of the analysis, thinking and problem-solving abilities to develop research framework and topic including library and database search, literature review, critical analysis and scientific research investigation.
TR 5902 Advanced Hospitality and Tourism Management
Need for and scope of tourism planning and management, nature of tourism ‘products’, and market systems failure which indicate management interventions, analysis of economic, environmental and socio-cultural models and processes of change, various methods and models for tourism planning, analysis of strengths and weakness, scale of application and relevance for developed or developing economies, including presentation of individual topics of interest such as sustainable tourism, eco-tourism, cultural and alternative tourism, or other specialized forms of tourism, tourism systems and planning imperatives, the evolution of tourism planning thoughts, marketing, economic planning or resource management, the need for and scope of tourism planning, assessing tourism’s impacts: processes of change, economic impacts, physical impacts, socio-cultural impacts, methods and models for tourism planning, marketing perspectives, public participation and community based approaches, land-use approaches (including GIS) and sustainable tourism development. AU TQF 2 HTM PhD 30
TR 5903 Contemporary Issues in
Hospitality and Tourism Development
Various issues related to managing tourism and global businesses, new world economic order, international organizations (OPEC, WTO, and others), ecology and resources, ideology and economic development, regionalism and globalism, competitive advantage of nations, and operation of global firms, contemporary managerial issues related to lodging, dining, entertainment, and development of mega-resorts for hospitality.
TR 5904 Research Design and Methodology
Research designs appropriate for basic and field research including methodology for implementing such designs, analysis of various statistical methods for evaluating research data including prospectus and manuscript writing and submission together with a critical review of various researches currently published, types of applied empirical research designs that can be used in tourism and hospitality settings, differences between quantitative and qualitative research, design and utilization of verbal protocols, focus groups, surveys, questionnaires, and observational methods of data collection and analysis, including concepts of sampling, means differences, validity and reliability, variance and tests of significance.
TR 6904 Advanced Intercultural Communication
Advanced intercultural communication, theories of the relationship between culture and communication, impact of culture on communication interaction between individuals of different cultural groups in different cultures.
TR 6905 Advanced Tourist Behaviour Management
Reasons why people travel and the reasons why they behave as they do in tourist area destinations, a whole range of factors such as motivations, attitudes, and past travel experiences which impact on people’s decision to travel and their decisions as to where to go and what to do, social, cultural and environmental systems within which tourist behaviour emerges and is expressed, cross-cultural nature of international tourism, and evaluation of the methods used to manage tourist behaviour.
TR 6906 Strategic Information System
Strategic approach to the use of information systems in organizations, use of information systems as a means of achieving competitive advantage and for improving efficiency and effectiveness in business processes and managerial decision-making, management information as one of the key resources of an organisation by planning, developing, implementing and evaluating information systems from a managerial perspective, taking into account social, ethical, cultural and global factors. AU TQF 2 HTM PhD 32
TR 6907 Seminar in Tourism and
Hospitality Business Management
Business development and performance strategies that are used in the tourism industry which include a set of identified relationships between management and employee performances, the effects that these have on customer satisfaction, idea of improving profit through specific tourism and hospitality business strategies, concepts of the Customer Value Equation and Cycle of Capability which are considered within the service and value profit chain models, evaluation of strategies in terms of how they may impact on business performance.
TR 6908 Leisure, Business &
Event Tourism Management 3 (3-0-6) credits
Management, planning and marketing of corporate events, conventions and meetings, festivals and special events, phenomenon of staging an event as a major logistical and organisational undertaking, design processes, planning tools, scheduling, managing technology and equipment, entertainment and monitoring and evaluating success, value of systems, templates, best practice from case studies and effective work practices against multi-disciplinary theoretical frameworks
TR 6900 Advanced Destination Marketing
Marketing of geographical destinations and economic/political impact of tourism on destinations which include destinations evolution, visitor markets, destination branding, convention & visitor bureaus and other tourism entities, marketing plans and case studies in destination marketing programs.
TR 6901 Advanced Strategic Tourism Planning 3 (3-0-6) credits
Tourism management which involves the planning and control of activity throughout the destination lifecycle to achieve the defined products or service within the constraints of time, budget, scope and quality, management environment and structures, management framework and processes, strategic scope planning, cost management, time management, quality management, risk management, human resource management, communications management, procurement management, and integration management.
TR 6902 Advanced Theories in Organisation and
Development 3(3-0-6) credits
Central role of leadership in dealing with adaptive issues and challenges with socio-cultural-political dimensions as conflicting realities, realities of change management through cultural diversity in global/local societies and in multi/national, national and local corporations, underlying belief systems that define the perspectives and influence the behaviors of systems as well as the value of social equality in leading and managing change, tourism or hospitality organization from these perspectives and assessment of the challenges of organization development under such conditions. AU TQF 2 HTM PhD 31
TR 6903 Advanced Human Capitals Management
in Hospitality and Tourism
Extensive literature review of the strategies that enable companies to attract, develop, and retain high-quality employees which include selection, compensation, performance appraisal, and career management, with the focus on return on the human-resource investment, domains and definitions of human capitals from a tourism perspective.
TR 9100 Doctoral Dissertation I
This is a mentor-guided phase designed to focus on preparing the Research Study Proposal for approval. Focus will be on a critical analysis of relevant literature review, statistical and qualitative tools, data gathering and data analysis approaches, past research and current theories, proposal requirements, human subjects research requirements, and submission timelines. Students will explore and demonstrate an understanding of all essential statistics and relevant data analysis in search of the most suitable statistical tools for the selected research topic.
TR 9101 Doctoral Dissertation II
This is a phase in which students formulate the introductory chapter of the dissertation, which may include inter alia background to the research, research problems, hypotheses or issues, justification, delimitations, definitions and terms.
TR 9102 Doctoral Dissertation III
This phase is a continuation of the preliminary data gathering and analysis for the dissertation with the focus on writing the results chapter of the dissertation. Student are expected to write the final AU TQF 2 HTM PhD 33 discussion and conclusions chapter of the dissertation. This chapter may inter alia include an outline of findings, acknowledgement of limitations, recommendations for future research and applications in management practice.
TR 9103 Doctoral Dissertation IV
This is the final phase in the program’s sequence in which students, with the guidance of their supervisions, complete the dissertation and prepare for the formal oral defense of the Doctoral Research Study. The dissertation committee will assess the rigorous process of the research, its originality and significant contribution of the findings. Based on a thorough examination of both the written report and oral defense by the committee, students will provide justifications and/or modifications where deemed appropriate.
Thai Students (THB)
Overseas Students (US$)